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YMYL niche
Health sits in Google's Your Money or Your Life territory. Before you ask how to build links for medical sites, decide what your pages deserve to be trusted for.
We sell links, not medical credibility. Google's quality raters look at who wrote a health page and why they are qualified, and no placement fixes an anonymous author or a claim you cannot back.
Health queries can affect someone's wellbeing. Google asks raters to judge experience, expertise, authoritativeness and trust, often shortened to E-E-A-T, and it applies a higher bar in this niche.
What follows? Links alone rarely rescue a weak health page. A hypothetical blogger writing about sleep apnea with no author bio and no sources could buy fifty links and still lose to a clinic page.
So the order is fixed: page quality first, links second.
Imagine two imaginary sleep blogs. Blog X is written by a registered nurse who names herself, cites the American Academy of Sleep Medicine guidelines and updates posts when guidance moves. Blog Y is anonymous, copies summaries and pushes a gadget.
Give both the same twenty links. We would still expect X to hold position better after Google's March 2024 core update, because its pages give raters something to trust. We cannot prove it, but we would plan as if it were true.
That is why the red-flag list matters here more than in a hobby niche. Weak neighbours drag down a page whose job is to be careful.
Think relevance before metrics. A mid-sized fitness blog, a nutrition newsletter site or a regional health publication reads better than a high-DR site on an unrelated subject.
Use the shelf filters for niche and language. Open the donor. Does it cite its sources? Does a sensible person write it?
We would also skip donors that sell links across supplements, casinos and loans at once. That mixed neighbourhood tells readers nothing good about the surrounding links.
| Route | Fit for health blogs | Watch for |
|---|---|---|
| Expert quotes and roundups | Strong | Needs outreach time |
| Original data or a survey | Strong | Cost and care in method |
| Placement on relevant health sites | Good | Pick donors with real editors |
| Mass directory submissions | Weak | Little value, easy to repeat |
| Link swaps with unrelated blogs | Weak | Obvious pattern |
Start with the page: named author, cited sources, medical review. Then earn or buy a few links from relevant health or wellness publishers. Small, slow and relevant protects you better than any single trick, and Google has never approved shortcuts.
You can, but supplement claims are heavily scrutinised and some donors refuse them. Keep the page truthful, disclose affiliate relationships, and use a modest number of relevant placements. Expect rankings to depend mostly on content trust.
Prefer it. The shelf filters by language and niche, and a Spanish health page linked from German sites sends a mixed signal. Match language to your audience unless you are deliberately targeting several.
Slow is the default. One or two placements a month, to your best-evidenced pages, with anchors that read as ordinary references. Names of conditions as anchors are fine when they are natural.
Avoid claims in the anchor itself, such as a cure or a guarantee. A sentence that would worry a reader on your own page should not be the anchor text of someone else's link.
Review after eight weeks in Search Console, as Google needs time to re-crawl, and compare with Ahrefs or Semrush. Look at impressions per page and not just clicks, since health queries often show before they earn traffic.